Re: [Bloat] [Make-wifi-fast] marketing wifi and broadband in the c-suite

[Dave Collier-Brown <dave.collier-Brown@indexexchange.com>]

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Of course, in marketing, one can say "this service responds faster that that one, this one is faster", then pooh-pooh GB/second as, of course, marketing.

--dave (:-))

On 8/22/22 15:30, Bob McMahon via Bloat wrote:
Thanks for sharing this. It's interesting that the focus is still on speed and not so much on latency/responsiveness.

In addition to navigating the competitive landscape, BSPs must also continually hone their
marketing messages to attract and recruit new subscribers. As Figure 10 illustrates, based
on “top priority” responses, the C-levels are following a pragmatic marketing message
strategy centered on faster speeds (54%),

This is judicious given that many of their competitors are also focusing on network speed to enhance the quality of experience.



On Mon, Aug 22, 2022 at 10:23 AM Dave Taht via Make-wifi-fast <make-wifi-fast@lists.bufferbloat.net<mailto:make-wifi-fast@lists.bufferbloat.net>> wrote:
https://www.calix.com/content/dam/calix/marketing-documents/public/reports/report_marketer-bb-provider.pdf

Very different world, but it stood out to me, that "managed wifi" was
a number #1 priority. Having wifi that actually worked right out the
box has always been mine....

'C-level "top priority” marketing use cases include managed Wi-Fi (46%), home
network cybersecurity and device security (both 45%), and professional home
monitored security (42%). Rounding out the top five is social media monitoring
(39%)"'

--
FQ World Domination pending: https://blog.cerowrt.org/post/state_of_fq_codel/
Dave Täht CEO, TekLibre, LLC
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--
David Collier-Brown,         | Always do right. This will gratify
System Programmer and Author | some people and astonish the rest
dave.collier-brown@indexexchange.com<mailto:dave.collier-brown@indexexchange.com> |              -- Mark Twain


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