[Bloat] Unconscious Physiological Effects of Search Latency on Users and Their Click Behaviour

[Bloat] Unconscious Physiological Effects of Search Latency on Users and Their Click Behaviour

[Dave Taht]

"As the response latency of the search engine reaches higher val-ues,
the arousal and the negative valence of the experienced emotions
increase as well. Although those effects did not produce changes on
the *self-reported data*, their impact on users’ physiological
responses was evident. Thus, even if such short latency increases of
under 500ms are not consciously perceived, they have sizeable
physiological effects."

GOOD paper:

https://www.researchgate.net/publication/282009221_Unconscious_Physiological_Effects_of_Search_Latency_on_Users_and_Their_Click_Behaviour

3sec is the maximum pain point....

-- 
I tried to build a better future, a few times:
https://wayforward.archive.org/?site=https%3A%2F%2Fwww.icei.org

Dave Täht CEO, TekLibre, LLC

Re: [Bloat] Unconscious Physiological Effects of Search Latency on Users and Their Click Behaviour

[Dave Collier-Brown]

Yes, I had a fun argument with a queuing-networks guy over that, with 3
seconds being a red flag in the paper we were looking at.

Another was 30 seconds, where a huge plurality of the subjects had
forgotten where they were, and had to visibly stop and stare at the
screen to figure out what to do next.

--dave

On 4/19/22 10:20, Dave Taht wrote:
> "As the response latency of the search engine reaches higher val-ues,
> the arousal and the negative valence of the experienced emotions
> increase as well. Although those effects did not produce changes on
> the *self-reported data*, their impact on users’ physiological
> responses was evident. Thus, even if such short latency increases of
> under 500ms are not consciously perceived, they have sizeable
> physiological effects."
>
> GOOD paper:
>
> https://www.researchgate.net/publication/282009221_Unconscious_Physiological_Effects_of_Search_Latency_on_Users_and_Their_Click_Behaviour
>
> 3sec is the maximum pain point....
>
--
David Collier-Brown,         | Always do right. This will gratify
System Programmer and Author | some people and astonish the rest
dave.collier-brown@indexexchange.com |              -- Mark Twain


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