[Bloat] marketing wifi and broadband in the c-suite

[Bloat] marketing wifi and broadband in the c-suite

[Dave Taht]

https://www.calix.com/content/dam/calix/marketing-documents/public/reports/report_marketer-bb-provider.pdf

Very different world, but it stood out to me, that "managed wifi" was
a number #1 priority. Having wifi that actually worked right out the
box has always been mine....

'C-level "top priority” marketing use cases include managed Wi-Fi (46%), home
network cybersecurity and device security (both 45%), and professional home
monitored security (42%). Rounding out the top five is social media monitoring
(39%)"'

-- 
FQ World Domination pending: https://blog.cerowrt.org/post/state_of_fq_codel/
Dave Täht CEO, TekLibre, LLC

Re: [Bloat] [Make-wifi-fast] marketing wifi and broadband in the c-suite

[Bob McMahon]

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Thanks for sharing this. It's interesting that the focus is still on speed
and not so much on latency/responsiveness.






*In addition to navigating the competitive landscape, BSPs must also
continually hone theirmarketing messages to attract and recruit new
subscribers. As Figure 10 illustrates, basedon “top priority” responses,
the C-levels are following a pragmatic marketing messagestrategy centered
on faster speeds (54%),This is judicious given that many of their
competitors are also focusing on network speed to enhance the quality of
experience. *



On Mon, Aug 22, 2022 at 10:23 AM Dave Taht via Make-wifi-fast <
make-wifi-fast@lists.bufferbloat.net> wrote:

>
> https://www.calix.com/content/dam/calix/marketing-documents/public/reports/report_marketer-bb-provider.pdf
>
> Very different world, but it stood out to me, that "managed wifi" was
> a number #1 priority. Having wifi that actually worked right out the
> box has always been mine....
>
> 'C-level "top priority” marketing use cases include managed Wi-Fi (46%),
> home
> network cybersecurity and device security (both 45%), and professional home
> monitored security (42%). Rounding out the top five is social media
> monitoring
> (39%)"'
>
> --
> FQ World Domination pending:
> https://blog.cerowrt.org/post/state_of_fq_codel/
> Dave Täht CEO, TekLibre, LLC
> _______________________________________________
> Make-wifi-fast mailing list
> Make-wifi-fast@lists.bufferbloat.net
> https://lists.bufferbloat.net/listinfo/make-wifi-fast

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Re: [Bloat] [Make-wifi-fast] marketing wifi and broadband in the c-suite

[Dave Collier-Brown]

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Of course, in marketing, one can say "this service responds faster that that one, this one is faster", then pooh-pooh GB/second as, of course, marketing.

--dave (:-))

On 8/22/22 15:30, Bob McMahon via Bloat wrote:
Thanks for sharing this. It's interesting that the focus is still on speed and not so much on latency/responsiveness.

In addition to navigating the competitive landscape, BSPs must also continually hone their
marketing messages to attract and recruit new subscribers. As Figure 10 illustrates, based
on “top priority” responses, the C-levels are following a pragmatic marketing message
strategy centered on faster speeds (54%),

This is judicious given that many of their competitors are also focusing on network speed to enhance the quality of experience.



On Mon, Aug 22, 2022 at 10:23 AM Dave Taht via Make-wifi-fast <make-wifi-fast@lists.bufferbloat.net<mailto:make-wifi-fast@lists.bufferbloat.net>> wrote:
https://www.calix.com/content/dam/calix/marketing-documents/public/reports/report_marketer-bb-provider.pdf

Very different world, but it stood out to me, that "managed wifi" was
a number #1 priority. Having wifi that actually worked right out the
box has always been mine....

'C-level "top priority” marketing use cases include managed Wi-Fi (46%), home
network cybersecurity and device security (both 45%), and professional home
monitored security (42%). Rounding out the top five is social media monitoring
(39%)"'

--
FQ World Domination pending: https://blog.cerowrt.org/post/state_of_fq_codel/
Dave Täht CEO, TekLibre, LLC
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--
David Collier-Brown,         | Always do right. This will gratify
System Programmer and Author | some people and astonish the rest
dave.collier-brown@indexexchange.com<mailto:dave.collier-brown@indexexchange.com> |              -- Mark Twain


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Re: [Bloat] [Make-wifi-fast] marketing wifi and broadband in the c-suite

[Sebastian Moeller]

Well,

marketing and pricing policy have "trained" end-customers that speed is the decisive factor, with faster plans being more expensive (which implies a higher value).
Even if an end-customer wanted to, there currently is no mass-market offer where you "buy" lower latency. Even worse, ISPs that only offer price-tiered contracts will recommend that latency affected customers switch to faster plans (probably on the basis that it is more likely that a faster link is not congested/running at capacity, so under-managed and over-sized queues will not be as visible as on slower plans with an equal load).


> On Aug 22, 2022, at 21:30, Bob McMahon via Bloat <bloat@lists.bufferbloat.net> wrote:
> 
> Thanks for sharing this. It's interesting that the focus is still on speed and not so much on latency/responsiveness. 
> 
> In addition to navigating the competitive landscape, BSPs must also continually hone their
> marketing messages to attract and recruit new subscribers. As Figure 10 illustrates, based
> on “top priority” responses, the C-levels are following a pragmatic marketing message
> strategy centered on faster speeds (54%),
> 
> This is judicious given that many of their competitors are also focusing on network speed to enhance the quality of experience. 

Likely because speed is the main factor correlating with relative plan-price and they market the products they have? Take me as an example, I am on a 100/40 plan, even though I could get 1000/50 for ~20% more money, but thanks to fully acceptable QoE, thanks to competent AQM and traffic shaping, I rather save that money. I am not saying that ISPs actively "sabotage" their lower speed offers or the like, just that increasing QoE of these too much will require to rethinking what a plan's price should correlate with*. C-suite officers are hardly interested on decreasing the ARPU by making their cheaper plans fully sufficient for most uses ;). 


Regards
	Sebastian

*) This is where "responsiveness"/RPM might be helpful.



> On Mon, Aug 22, 2022 at 10:23 AM Dave Taht via Make-wifi-fast <make-wifi-fast@lists.bufferbloat.net> wrote:
> https://www.calix.com/content/dam/calix/marketing-documents/public/reports/report_marketer-bb-provider.pdf
> 
> Very different world, but it stood out to me, that "managed wifi" was
> a number #1 priority. Having wifi that actually worked right out the
> box has always been mine....
> 
> 'C-level "top priority” marketing use cases include managed Wi-Fi (46%), home
> network cybersecurity and device security (both 45%), and professional home
> monitored security (42%). Rounding out the top five is social media monitoring
> (39%)"'
> 
> -- 
> FQ World Domination pending: https://blog.cerowrt.org/post/state_of_fq_codel/
> Dave Täht CEO, TekLibre, LLC
> _______________________________________________
> Make-wifi-fast mailing list
> Make-wifi-fast@lists.bufferbloat.net
> https://lists.bufferbloat.net/listinfo/make-wifi-fast
> 
> This electronic communication and the information and any files transmitted with it, or attached to it, are confidential and are intended solely for the use of the individual or entity to whom it is addressed and may contain information that is confidential, legally privileged, protected by privacy laws, or otherwise restricted from disclosure to anyone else. If you are not the intended recipient or the person responsible for delivering the e-mail to the intended recipient, you are hereby notified that any use, copying, distributing, dissemination, forwarding, printing, or copying of this e-mail is strictly prohibited. If you received this e-mail in error, please return the e-mail to the sender, delete it from your computer, and destroy any printed copy of it._______________________________________________
> Bloat mailing list
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