From mboxrd@z Thu Jan 1 00:00:00 1970 Return-Path: Received: from mail-we0-x22a.google.com (mail-we0-x22a.google.com [IPv6:2a00:1450:400c:c03::22a]) (using TLSv1 with cipher RC4-SHA (128/128 bits)) (Client CN "smtp.gmail.com", Issuer "Google Internet Authority G2" (verified OK)) by huchra.bufferbloat.net (Postfix) with ESMTPS id A2A7621F113 for ; Fri, 20 Dec 2013 18:55:44 -0800 (PST) Received: by mail-we0-f170.google.com with SMTP id w61so3251241wes.29 for ; Fri, 20 Dec 2013 18:55:42 -0800 (PST) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=gmail.com; s=20120113; h=mime-version:in-reply-to:references:date:message-id:subject:from:to :cc:content-type:content-transfer-encoding; bh=mZz93JTtQyx6q1YwgUGaGp1+/S9r85rlIM3x2N7gGHY=; b=t5hZoGVfUh+DYTYSL/L3ZugV9ZOEQnCVl5Q1YvcPh8X5+z+zNkzL5YQq1XVgUFkgJR XIJKUsYPPDACVlmDJj44laPY5neNikQ+JQS1XqVb0Fm3iS3UhmOEiqdDXb9UtiMIcCol 6WdokCVmZkOYjjjnKdO73bujG2sCS+r0Vy0ib87HmYQ1qNnxWyFFLZl4Db39MYyyIhMe R2tmsUseVtSHtJxtSbGYMVvEdlAZhZ1Ld7ex/n02kaQGkdC7CYBYco4e7ko4b1sGrM/R DRCZ3lDC0XO5+E2FK2lLpXlxeVQl6gXk8ePuNtXTS19jyZUUZ7Unw6eT4GunKzmZGZU6 mnPA== MIME-Version: 1.0 X-Received: by 10.180.101.197 with SMTP id fi5mr10545757wib.46.1387594542763; Fri, 20 Dec 2013 18:55:42 -0800 (PST) Received: by 10.217.123.69 with HTTP; Fri, 20 Dec 2013 18:55:42 -0800 (PST) In-Reply-To: <8CF86926-CA6D-40BA-B554-61BF54C53BBB@gmail.com> References: <1D691810-3DD1-4899-9F63-E1713BD01840@gmail.com> <1387574550.00762811@apps.rackspace.com> <23CD1472-413D-47B1-84B3-4DE95DF78B64@gmx.de> <8CF86926-CA6D-40BA-B554-61BF54C53BBB@gmail.com> Date: Fri, 20 Dec 2013 18:55:42 -0800 Message-ID: From: Dave Taht To: Rich Brown Content-Type: text/plain; charset=windows-1252 Content-Transfer-Encoding: quoted-printable Cc: "cerowrt-devel@lists.bufferbloat.net" Subject: Re: [Cerowrt-devel] Anything but "AQM" X-BeenThere: cerowrt-devel@lists.bufferbloat.net X-Mailman-Version: 2.1.13 Precedence: list List-Id: Development issues regarding the cerowrt test router project List-Unsubscribe: , List-Archive: List-Post: List-Help: List-Subscribe: , X-List-Received-Date: Sat, 21 Dec 2013 02:55:45 -0000 Given that StreamBoost(tm) consists of fq_codel + bigfoots packet classification technology and service which gives prioritization to gamer packets + some kind of automatic rate finder (better than gargoyle's ACC I'm told). I am increasingly irked by how the roles these technologies' interplay are being sold by the people selling it. (the prioritization bit is thoroughly oversold, fq_codel is never mentioned) I AM happy it's being sold, winning things like best in show at SCTE for example. there is clearly demand for debloating technologies! I liked the idea of BroadBandEQ(tm) last year. Still do. Being that at the time I was nominally working for the cable industry I wasn't in a position to go around trademarking things. Now I'm not. I can't remember if Bill followed up on the trademark or not. I'm not sure if what I have in mind for this code is "competitive" with StreamBoost or Pie, I think I was trying merely to go for a term (like SQM) that covered more stuff than "AQM", rather than a "brand", like BroadBandEQ. I do like things like the Dolby brand to ensure quality for the final product (and make a little money). CeroWrt doesn't exactly roll off the tongue. There are billions of devices that need fixing, and perhaps creating a trusted brand, and trusted tests, would help? I've long thought about setting up a 501c6 for bufferbloat.net, maybe that would work? Aside from the name and branding discussion here: Next years effort is going to be "make-wifi-fast", which will apply a lot of things we've discussed here to some new hardware. It's a lot easier to talk to people about the goal of making wifi fast, than it is to describe bufferbloat, or ipv6. On Fri, Dec 20, 2013 at 4:47 PM, Rich Brown wrote= : > Folks, > > I just remembered that about a year ago, Bill McGonigle offered a =93mark= eting name=94 for CeroWrt - BroadbandEQ. He wrote: > >> From: Bill McGonigle >> Subject: Re: Dang, I forgot... >> Date: December 10, 2012 11:13:55 PM EST >> To: Richard Brown >> >> Rationale: Not a precise technical name, but in the vein of "WiFi" it's >> something that people can make a prior association with. Hi-Fi's and equ= alizers, right? >> To backcronym it, "Broadband Enhanced Queueing" which ain't such a bad d= escription. >> I know that "broadband" is technically wrong on many topologies, but it= seems to >> have achieved popular usage for "high speed Internet". I realize that C= o-Del will be >> also useful on non-last-mile links and such, but the intent is to have s= omething on a >> label on a SOHO router box at the warehouse club for people to recognize= , right? >> Getting it in use is more important than being technically pedantic anyw= ay, and a catchy >> marketing name seems to have worked for WiFi, err, I mean "802.11[b,g,a,= n] wireless >> ethernet and associated standards." >> >> It would be fairly simple to create a logo involving the word and slider= knobs >> or something. If there's interest I could whip up a Rev. A. logo. And,= besides, >> it looks like it's not in use: https://www.google.com/search?q=3D=93bro= adbandeq" > > The name continues to grow on me=85 > > Rich > _______________________________________________ > Cerowrt-devel mailing list > Cerowrt-devel@lists.bufferbloat.net > https://lists.bufferbloat.net/listinfo/cerowrt-devel --=20 Dave T=E4ht Fixing bufferbloat with cerowrt: http://www.teklibre.com/cerowrt/subscribe.= html