This is definitely our focus.  We preach low latency first and better uploads second, downloads are a distant third.  We do have to advertise the faster speeds just to get into the conversation because Spectrum for example and now TDS are all about 1G or 2G services.  See my other email though, Spectrum's latency and jitter is garbage, TDS is actually worse than that to many services but I don't have a remote login to a TDS site at the moment.  I'm 15ms more from AWS Oregon on TDS than Spectrum, and I'm 20ms better than Spectrum on Lumen DIA.  

I'm happy enough if TDS and Spectrum take their sweet time figuring out that latency is important :D