> On Feb 29, 2024, at 23:02, rjmcmahon via Nnagain <nnagain@lists.bufferbloat.net> wrote:
> TV affiliates could have inserted their own ads but nationals (ABC, CBS and NBC) had the copyright to the content. It wasn't technology that stopped the affiliates but what came to be known as broadcast rights. And lots of case law. 

Back in the 2000-2005 timeframe, prior to HTTPS becoming ubiquitous, there was a lot of work on local ad-replacement on the web, particularly in countries that were receiving advertising primarily in languages their users didn’t speak.  That was also prior to most of the per-user tracking and cache-busting, of course.

                                -Bill