[LibreQoS] Fwd: Wi-Fi: Giant opportunities - in Brazil!

Dave Taht dave.taht at gmail.com
Sun Dec 4 16:43:04 EST 2022 

I am big on the idea of brazil as a market. Not just because I love the
food...

---------- Forwarded message ---------
From: Claus Hetting via LinkedIn <newsletters-noreply at linkedin.com>
Date: Sun, Dec 4, 2022 at 1:34 PM
Subject: Wi-Fi: Giant opportunities - in Brazil!
To: Dave Taht <dave.taht at gmail.com>


I'm just back from a week in Brazil preparing for our Wi-Fi World Congress…
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Wi-Fi industry news & analysis curated by Claus Hetting
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CEO & Chairman at Wi-Fi NOW
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Wi-Fi: Giant opportunities - in Brazil!
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I'm just back from a week in Brazil preparing for our Wi-Fi World Congress
Americas 2023 event coming up in March 2023
<https://wifinowglobal.com/rio-2023/> - and here's my conclusion: *The
Wi-Fi opportunity in Brazil is huge* - for a number of reasons: First of
all, Anatel (the Brazilian regulator) was wise enough to release the full 6
GHz band to Wi-Fi early - and Brazil is now even the first country in Latin
America to test outdoor Wi-Fi 6E
<https://wifinowglobal.com/news-blog/roundup-brazil-tests-outdoor-wi-fi-6e-more-funding-for-morse-micro-latest-from-qorvo-plume-colombia-turkey/>.


Secondly: The Brazilian smart home industry is now starting up in earnest
with a few service providers out in front - such as Oi
<https://www.oi.com.br/> - offering intelligent connectivity solutions for
the home. But with nearly 220 million pop and 55 million households (many
of them underserved) we're right at the beginning of Brazil's smart home
market push. Add to this that here are hundreds of ISPs in Brazil -
including many fibre-based - and they will need (eventually!) to wow their
home broadband customers with great Wi-Fi.

Finally: *Brazil is hands down the largest enterprise Wi-Fi market in Latin
America.* Brazilian enterprises large and small - including heavy industry,
agriculture, and loads of other verticals within this huge country -
understand the value of high-performance, low-cost Internet. One thing that
impressed me: *Scale. *Brazil is in some ways similar to the US in that
'large projects' easily means thousands or tens of thousands of access
points.

That said the Brazilian market is complex and multi-faceted. Yes, there are
real opportunities for high-end vendors while the challenge to serve the
mass of Brazilians with something both effective and cost effective
remains. I believe *right now* is the right time for local and global Wi-Fi
industry to address all of the above - and everything in between.

I'm delighted that I got to meet with so many excellent Wi-Fi people on my
trip over - including excellent and super knowledgable folks from *Wireless
Brazil*, *NTT*, *Telefonica Tech*, *Mobicare*, *Nokia*, *Americanet*, *Oi*,
and many more.

So what's next if you're interested in Brazilian Wi-Fi? One of the most
satisfying things we get to do at Wi-Fi NOW is to explore new markets and -
hopefully - help local, regional, and international companies (including
our many great partners) to grow through networking, information sharing,
and of course by evangelising the benefits of Wi-Fi. And that is exactly
what we intend to do for Brazil as well - starting now and leading up to
the Wi-Fi World Congress Americas in Rio de Janeiro on March 27-29.
<https://wifinowglobal.com/rio-2023/>

If you like the idea of joining us in Rio then don't delay: Get in touch
with us now. Write to either myself or event director Inna Tachev at
*inna at wifinowevents.com
<inna at wifinowevents.com>*. We're committing our energies to helping the
Brazilian Wi-Fi market to grow the only way we know how: Connecting people
to each other and to the latest in cutting-edge information on Wi-Fi.

/Claus.


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-- 
This song goes out to all the folk that thought Stadia would work:
https://www.linkedin.com/posts/dtaht_the-mushroom-song-activity-6981366665607352320-FXtz
Dave Täht CEO, TekLibre, LLC
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