[Make-wifi-fast] marketing wifi and broadband in the c-suite

Bob McMahon bob.mcmahon at broadcom.com
Mon Aug 22 15:30:08 EDT 2022

Thanks for sharing this. It's interesting that the focus is still on speed
and not so much on latency/responsiveness.

*In addition to navigating the competitive landscape, BSPs must also
continually hone theirmarketing messages to attract and recruit new
subscribers. As Figure 10 illustrates, basedon “top priority” responses,
the C-levels are following a pragmatic marketing messagestrategy centered
on faster speeds (54%),This is judicious given that many of their
competitors are also focusing on network speed to enhance the quality of
experience. *

On Mon, Aug 22, 2022 at 10:23 AM Dave Taht via Make-wifi-fast <
make-wifi-fast at lists.bufferbloat.net> wrote:

> https://www.calix.com/content/dam/calix/marketing-documents/public/reports/report_marketer-bb-provider.pdf
> Very different world, but it stood out to me, that "managed wifi" was
> a number #1 priority. Having wifi that actually worked right out the
> box has always been mine....
> 'C-level "top priority” marketing use cases include managed Wi-Fi (46%),
> home
> network cybersecurity and device security (both 45%), and professional home
> monitored security (42%). Rounding out the top five is social media
> monitoring
> (39%)"'
> --
> FQ World Domination pending:
> https://blog.cerowrt.org/post/state_of_fq_codel/
> Dave Täht CEO, TekLibre, LLC
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> Make-wifi-fast mailing list
> Make-wifi-fast at lists.bufferbloat.net
> https://lists.bufferbloat.net/listinfo/make-wifi-fast

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