The key issue is most people don’t understand why latency matters. They don’t see it or feel it’s impact. 

First, we have to help people see the symptoms of latency and how it impacts something they care about.
- gamers care but most people may think it is frivolous.
- musicians care but that is mostly for a hobby.
- business should care because of productivity but they don’t know how to “see” the impact.

Second, there needs to be a “OMG, I have been seeing the action of latency all this time and never knew it! I was being shafted.” Once you have this awakening, you can get all the press you want for free.

Most of the time when business apps are developed, “we” hide the impact of poor performance (aka latency) or they hide from the discussion because the developers don’t have a way to fix the latency. Maybe businesses don’t care because any employees affected are just considered poor performers. (In bad economic times, the poor performers are just laid off.) For employees, if they happen to be at a location with bad latency, they don’t know that latency is hurting them. Unfair but most people don’t know the issue is latency. 

Talking and explaining why latency is bad is not as effective as showing why latency is bad. Showing has to be with something that has a person impact. 

Gene
-----------------------------------
Eugene Chang
+1-781-799-0233 (in Honolulu)





On Sep 26, 2022, at 6:32 AM, Bruce Perens via Starlink <starlink@lists.bufferbloat.net> wrote:

If you want to get attention, you can get it for free. I can place articles with various press if there is something interesting to say. Did this all through the evangelism of Open Source. All we need to do is write, sign, and publish a statement. What they actually write is less relevant if they publish a link to our statement.

Right now I am concerned that the Starlink latency and jitter is going to be a problem even for remote controlling my ham station. The US Military is interested in doing much more, which they have demonstrated, but I don't see happening at scale without some technical work on the network. Being able to say this isn't ready for the government's application would be an attention-getter.

    Thanks

    Bruce

On Mon, Sep 26, 2022 at 9:21 AM Dave Taht via Starlink <starlink@lists.bufferbloat.net> wrote:
These days, if you want attention, you gotta buy it. A 50k half page
ad in the wapo or NYT riffing off of It's the latency, Stupid!",
signed by the kinds of luminaries we got for the fcc wifi fight, would
go a long way towards shifting the tide.

On Mon, Sep 26, 2022 at 8:29 AM Dave Taht <dave.taht@gmail.com> wrote:
>
> On Mon, Sep 26, 2022 at 8:20 AM Livingood, Jason
> <Jason_Livingood@comcast.com> wrote:
> >
> > The awareness & understanding of latency & impact on QoE is nearly unknown among reporters. IMO maybe there should be some kind of background briefings for reporters - maybe like a simple YouTube video explainer that is short & high level & visual? Otherwise reporters will just continue to focus on what they know...
>
> That's a great idea. I have visions of crashing the washington
> correspondents dinner, but perhaps
> there is some set of gatherings journalists regularly attend?
>
> >
> > On 9/21/22, 14:35, "Starlink on behalf of Dave Taht via Starlink" <starlink-bounces@lists.bufferbloat.net on behalf of starlink@lists.bufferbloat.net> wrote:
> >
> >     I still find it remarkable that reporters are still missing the
> >     meaning of the huge latencies for starlink, under load.
> >
> >
>
>
> --
> FQ World Domination pending: https://blog.cerowrt.org/post/state_of_fq_codel/
> Dave Täht CEO, TekLibre, LLC



--
FQ World Domination pending: https://blog.cerowrt.org/post/state_of_fq_codel/
Dave Täht CEO, TekLibre, LLC
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