[Starlink] Starlink – The Customer Perspective - Recon Analytics

[the keyboard of geoff goodfellow <geoff@iconia.com>]

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via https://x.com/RogerEntner/status/1825557830386000366:

*@Starlink - **The Customer Perspective**. I just published one of the, if
not the largest, independent studies on how customers evaluate #starlink
and compare it with the other options in the market.*

EXCERPT:

Posted on August 18, 2024 by Roger Entner

As you are likely aware, Recon Analytics runs the fastest, largest, most
flexible customer insights service in the market. We survey over 200,000
mobile consumers, over 200,000 home internet consumers, and more than
20,000 businesses every year about their experiences and intentions. With
our consistent set of questions and our massive sample size, we do not only
pick up on small nuances in the changes around how large operators are
perceived. Over time, we also pick up enough data to get a read even on the
smaller providers.

Starlink has grown significantly over the last few years, and we now have
enough respondents on a regular basis to report on this growth as part of
our comprehensive data set. Over the last year, we found over 1,300
Starlink respondents who tell us with robust statistical significance about
their experiences. *


*What do customers tell us?*
85% of the respondents are in rural areas, 5% live in suburbs, and 10% in
zip codes classified as urban areas. They are mostly white, as we would
expect from a predominantly rural population.


*Who did they use before Starlink?*
Unsurprisingly, the largest groups of customers for Starlink are either
coming from small rural providers or have never had an internet provider
before...

[...]
https://reconanalytics.com/starlink-the-customer-perspective/

-- 
Geoff.Goodfellow@iconia.com
living as The Truth is True

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