[Cerowrt-devel] Anything but "AQM"

Rich Brown richb.hanover at gmail.com
Fri Dec 20 19:47:20 EST 2013


I just remembered that about a year ago, Bill McGonigle offered a “marketing name” for CeroWrt - BroadbandEQ. He wrote:

> From: Bill McGonigle <bill at bfccomputing.com>
> Subject: Re: Dang, I forgot...
> Date: December 10, 2012 11:13:55 PM EST
> To: Richard Brown 
> Rationale:  Not a precise technical name, but in the vein of "WiFi" it's
> something that people can make a prior association with. Hi-Fi's and equalizers, right? 
> To backcronym it, "Broadband Enhanced Queueing" which ain't such a bad description.
>  I know that "broadband" is technically wrong on many topologies, but it seems to
> have achieved popular usage for "high speed Internet".  I realize that Co-Del will be
> also useful on non-last-mile links and such, but the intent is to have something on a
> label on a SOHO router box at the warehouse club for people to recognize, right? 
> Getting it in use is more important than being technically pedantic anyway, and a catchy
> marketing name seems to have worked for WiFi, err, I mean "802.11[b,g,a,n] wireless
> ethernet and associated standards."
> It would be fairly simple to create a logo involving the word and slider knobs
> or something.  If there's interest I could whip up a Rev. A. logo.  And, besides,
> it looks like it's not in use:  https://www.google.com/search?q=“broadbandeq"

The name continues to grow on me…


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