[Cerowrt-devel] Anything but "AQM"

Dave Taht dave.taht at gmail.com
Fri Dec 20 21:55:42 EST 2013

Given that StreamBoost(tm) consists of fq_codel + bigfoots packet
classification technology and service which gives prioritization to
gamer packets + some kind of automatic rate finder (better than
gargoyle's ACC I'm told). I am increasingly irked by how the roles
these technologies' interplay are being sold by the people selling it.
(the prioritization bit is thoroughly oversold, fq_codel is never

I AM happy it's being sold, winning things like best in show at SCTE
for example. there is clearly demand for debloating technologies!

I liked the idea of BroadBandEQ(tm) last year. Still do. Being that at
the time I was nominally working for the cable industry I wasn't in a
position to go around trademarking things. Now I'm not. I can't
remember if Bill followed up on the trademark or not.

I'm not sure if what I have in mind for this code is "competitive"
with StreamBoost or Pie, I think I was trying merely to go for a term
(like SQM) that covered more stuff than "AQM", rather than a "brand",
like BroadBandEQ.

I do like things like the Dolby brand to ensure quality for the final
product (and make a little money). CeroWrt doesn't exactly roll off
the tongue.

There are billions of devices that need fixing, and perhaps creating a
trusted brand, and trusted tests, would help? I've long thought about
setting up a 501c6 for bufferbloat.net, maybe that would work?

Aside from the name and branding discussion here:

Next years effort is going to be "make-wifi-fast", which will apply a
lot of things we've discussed here to some new hardware. It's a lot
easier to talk to people about the goal of making wifi fast, than it
is to describe bufferbloat, or ipv6.

On Fri, Dec 20, 2013 at 4:47 PM, Rich Brown <richb.hanover at gmail.com> wrote:
> Folks,
> I just remembered that about a year ago, Bill McGonigle offered a “marketing name” for CeroWrt - BroadbandEQ. He wrote:
>> From: Bill McGonigle <bill at bfccomputing.com>
>> Subject: Re: Dang, I forgot...
>> Date: December 10, 2012 11:13:55 PM EST
>> To: Richard Brown
>> Rationale:  Not a precise technical name, but in the vein of "WiFi" it's
>> something that people can make a prior association with. Hi-Fi's and equalizers, right?
>> To backcronym it, "Broadband Enhanced Queueing" which ain't such a bad description.
>>  I know that "broadband" is technically wrong on many topologies, but it seems to
>> have achieved popular usage for "high speed Internet".  I realize that Co-Del will be
>> also useful on non-last-mile links and such, but the intent is to have something on a
>> label on a SOHO router box at the warehouse club for people to recognize, right?
>> Getting it in use is more important than being technically pedantic anyway, and a catchy
>> marketing name seems to have worked for WiFi, err, I mean "802.11[b,g,a,n] wireless
>> ethernet and associated standards."
>> It would be fairly simple to create a logo involving the word and slider knobs
>> or something.  If there's interest I could whip up a Rev. A. logo.  And, besides,
>> it looks like it's not in use:  https://www.google.com/search?q=“broadbandeq"
> The name continues to grow on me…
> Rich
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Dave Täht

Fixing bufferbloat with cerowrt: http://www.teklibre.com/cerowrt/subscribe.html

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