[Cerowrt-devel] [Bloat] Marketing problems

Jonathan Morton chromatix99 at gmail.com
Sun Jul 27 09:00:37 EDT 2014

A marketing number?  Well, as we know, consumers respond best to "bigger is
better" statistics. So anything reporting delay or ratio in the ways
mentioned so far is doomed to failure - even if we convince the industry
(or the regulators, more likely) to adopt them.

Another problem that needs solving is that marketing statistics tend to get
gamed a lot.  They must therefore be defined in such a way that gaming them
is difficult without actually producing a corresponding improvement in the
service.  That's similar in nature to a security problem, by the way.

I have previously suggested defining a "responsiveness" measurement as a
frequency. This is the inverse of latency, so it gets bigger as latency
goes down. It would be relatively simple to declare that responsiveness is
to be measured under a saturating load.

Trickier would be defining where in the world/network the measurement
should be taken from and to. An ISP which hosted a test server on its
internal network would hold an unfair advantage over other ISPs, so the
sane solution is to insist that test servers are at least one neutral
peering hop away from the ISP. ISPs that are geographically distant from
the nearest test server would be disadvantaged, so test servers need to be
provided throughout the densely populated parts of the world - say one per
timezone and ten degrees of latitude if there's a major city in it.

At the opposite end of the measurement, we have the CPE supplied with the
connection. That will of course be crucial to the upload half of the

While we're at it, we could try redefining bandwidth as an average, not a
peak value. If the ISP has a "fair usage cap" of 300GB per 30 days, then
they aren't allowed to claim an average bandwidth greater than 926kbps.
National broadband availability initiatives can then be based on that

- Jonathan Morton
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