[Cerowrt-devel] Fwd: The 2017 Mirai
chromatix99 at gmail.com
Thu Jan 5 19:41:18 EST 2017
> On 5 Jan, 2017, at 20:46, Dave Taht <dave.taht at gmail.com> wrote:
> Probably the most unfortunate name chosen for a car, since the nova, given the number of emissions from the mirai botnet.
“Mirai” simply means “future” in Japanese. It’s also a reasonably pretty word, with the virtue of not being made up by some focus group.
I assume their marketing team doesn’t pay much attention to the tech press - computer literacy in Japan is surprisingly low.
> since the Nova? whats was wrong with that as a name, it was a popular car
In Spanish, “no va” means “doesn’t go”. There are a *lot* of Spanish speakers in the Nova’s target market.
- Jonathan Morton
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