[Rpm] Unconscious Physiological Effects of Search Latency on Users and Their Click Behaviour

[Dave Taht]

"As the response latency of the search engine reaches higher val-ues,
the arousal and the negative valence of the experienced emotions
increase as well. Although those effects did not produce changes on
the *self-reported data*, their impact on users’ physiological
responses was evident. Thus, even if such short latency increases of
under 500ms are not consciously perceived, they have sizeable
physiological effects."

GOOD paper:

https://www.researchgate.net/publication/282009221_Unconscious_Physiological_Effects_of_Search_Latency_on_Users_and_Their_Click_Behaviour

3sec is the maximum pain point....

-- 
I tried to build a better future, a few times:
https://wayforward.archive.org/?site=https%3A%2F%2Fwww.icei.org

Dave Täht CEO, TekLibre, LLC