[Thumbgps-devel] Promoting the Macx-1

Eric S. Raymond esr at thyrsus.com
Wed May 9 14:14:28 EDT 2012


>From Jau-Yang Chen <cjy at navisys.com.tw>
>                 It will be great and much appreciated if we could have a
> channel to sell this winning product in Amazon.

Working on it.  But no result yet - I may have to go through several 
links in a chain of references.

> We plan to put an article as attached on our website for advertisement.
> Could you please review and comment?

Have reviewed.  You can quote any of that you like.

>                            It will be helpful to promote Macx-1
> USB GPS receiver if you could also put it in the website of your
> SIG/project.

Done. Find it on <http://catb.org/gpsd/hardware.html>

Also note that once we confirm a U.S. retail partner for you guys I
will promote the product on my blog and Google+.  As I have over
18,000 blog and G+ followers with a heavy concentration among
programmers and engineers who are likely GPS customers, this is
exposure many vendors would kill for.  I have never plugged a
product before; this will be your reward for a job very well done.

The market you will be selling the Macx-1 into is much more interested 
in detailed technical information about the device than you are probably
used to.  The datasheet for this device should list the exact uBlox 
chip or module it uses, the NMEA version, and (most importantly!) a
link to programming information about the GPS engine - uBlox's technical 
manual on programming the chip would do.  

One of our people already mentioned turning off the dead-reckoning feature
so the device won't emit PPS after it has lost lock. One reason to link 
to the technical manual is so we can determine if this is really an issue; 
it might be the firmware stops emitting PPS in dead-reckoning mode, and
that's exactly the sort of detail Macx-1 customers will be interested in.

Another one of our people, Dave Taht, has inquired about customized 
cases.  That gives me an interesting marketing idea.  Look at the
GPSD project logo at <http://catb.org/gpsd/gpsd-logo-small.png>. That's
a Linux penguin with GPS satellites orbiting it.  You might want to
think about doing a batch of these with the logo on the case - with
a little promotion they'd probably sell like crazy to Linux fans.

My offer to review and improve the English version of your technical 
documentation is still open.
-- 
		<a href="http://www.catb.org/~esr/">Eric S. Raymond</a>



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