[Bloat] Better marketing #101: anybody have any graphical talent and time for bufferbloat.net related logos?

Dave Taht dave.taht at gmail.com
Thu Mar 12 18:54:09 EDT 2015

nowhere on this, huh? ok... noted, will see what I can do.

On Fri, Mar 6, 2015 at 8:51 AM, Dave Taht <dave.taht at gmail.com> wrote:
> I sometimes really hate not being able to get into the fun like this:
> http://battlemesh.org/BattleMeshV8/PosterDesign
> I have zero skills in the art department. None. Worse... I have few
> thoughts as to what a bufferbloat logo should look like. But,
> obviously, though, we need to be doing better marketing than we are,
> given the enormous number of complaints I have received (and ignored)
> over the past 4 years.
> An historical note: We had started with the pufferfish at
> bufferbloat.net's inception, and it wasn't until the design was nearly
> complete that someone pointed out that what we had looked WAY too much
> like openBSD's mascot - we didn't want to offend them, and never got
> around to a replacement, although you will see that fully inflated
> spiky bufferfish on many an early presentation.
> I saw at one point someone had registered a bufferbloat.something web
> site and put up a nice logo but I can't remember the url and never
> found out who did it.
> The constructive thought that I have is that now that we are moving
> towards having cures, rather than describing the problem, *so perhaps
> a posititive design more focused on describing the cure(s)* would be
> best.
> Certainly Stephen Hemminger's talks with all the water bottles are
> inspirational,
> https://www.youtube.com/watch?v=y5KPryOHwk8
> (isn't there a new one of these I can link to?)
> And I loved many bits in the riteproject's videos (particularly the
> chasing the inchworm[1] part that for the first time ever showed how
> TCP really behaves accurately. Wow! That was awesome), and so on...
> http://riteproject.eu/2014/10/23/slow-internet-more-bandwidth-is-not-the-answer/
> [3]
> Logo suggestions for "make-wifi-fast", and "cerowrt" also gladly accepted.
> 2) Backstory on the current cerowrt logo - it is a "blanusa snark",
> and I took great (snarky!) joy in the prospect of  trying to sneak an
> obscure mathematical object through the trademark office, but never
> got around to that. :) The form of the blanusa (and related snarks)
> (chromatic index 3) to me represents several ideal solutions to
> complex routing problems - and weirdly, it turned out that babeld's
> logo is a subset of it. [2] So I used that, figuring someday I'd get
> the time to port the equations to use a 3d extruder like blender to
> make something really cool, and never got around that either. (I still
> would like to do that, while trying to visualize that works for
> routing protocols, just no skill in blender)
> Can you tell why I am an unsuitable guy for creating logos that
> communicate??? :) Can drop the snark in cerowrt in favor of something
> that stresses reliability. cero bugs.
> 3) I have no idea how to represent the make-wifi-fast project either,
> although I think lots of ideas could emerge for that. ?
> 4) So... I am cc-ing the only 3 artists I know, if anybody else has
> anybody on tap(?), and IF some good ideas emerge here, *graphics do
> communicate fundamental ideas* - and we need to do better on
> communicating them to the general public and the CEOs and CTOs that
> are thus far not paying any attention to solving their problems with
> latency under load on their networks.
> Note: In my case, I can just barely see the color red, and need to
> rely on y'all for taste in this department!
> There are a few other graphics I have longed to have - take the
> classic hourglass TCP thing that you see everywhere, for example. I'd
> like a version of that that accurately represented asymmetric networks
> and mixed traffic.
> So... ideas?
> [1] "Chasing the inchworm" is the working title of a paper in
> progress, please don't use that... - credit to fred baker for the
> name!
> [2] The related snarky math however is too complex to solve rapidly in
> a routing application except in gates, and maybe not even then.
> [3] I loved the riteproject video except for the end, which infuriated
> me. And because rite never linked back to us, or gave us any credit,
> the "bufferbloat" word has 3 hits on their site total - I have only
> rarely linked back to them, and I admit to being a lot envious of
> their budget compared to ours. I am pretty sure that there are some
> bad feelings over there, about us, also.
> Can we put that history down?
> I would like us ALL to work together on creating a unified approach to
> marketing solutions for internet latency that gives credit, where
> credit is due. If we all start working together again, perhaps we'll
> start getting somewhere faster.
> --
> Dave Täht
> Let's make wifi fast, less jittery and reliable again!
> https://plus.google.com/u/0/107942175615993706558/posts/TVX3o84jjmb

Dave Täht
Let's make wifi fast, less jittery and reliable again!


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